https://tube.grossholtz.net/videos/watch/dcde1741-f706-4db0-aeb0-9b8dcee765e3 With all that spam clogging your inbox, a more personalized experience with the brands you interact with would be a refreshing change of pace. Sharing insights from his research into what brands can do to improve the experience of the people they want to reach, personalization pioneer Mark Abraham highlights a key mindset that can help companies boost their growth (and delight their customers) in the era of AI. (Recorded at TED@BCG on September 12, 2024) If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: https://ted.com/membership Follow TED! X: https://twitter.com/TEDTalks Instagram: https://www.instagram.com/ted Facebook: https://facebook.com/TED LinkedIn: https://www.linkedin.com/company/ted-conferences TikTok: https://www.tiktok.com/@tedtoks The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit https://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Watch more: https://go.ted.com/markabraham https://youtu.be/vNCVrtwrAWg TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com #TED #TEDTalks Mon, 06 Apr 2026 04:59:22 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://tube.grossholtz.net https://tube.grossholtz.net/client/assets/images/icons/icon-512x512.png https://tube.grossholtz.net/videos/watch/dcde1741-f706-4db0-aeb0-9b8dcee765e3 All rights reserved, unless otherwise specified in the terms specified at https://tube.grossholtz.net/about and potential licenses granted by each content's rightholder.