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        <title>How to Hide “Science Vegetables” in Viral Videos, with @MarkRober Rober | ReThinking with Adam Grant</title>
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        <description>If you don’t know @MarkRober, your kids do. He’s best known for his viral engineering feats — like creating an obstacle course for squirrels, designing glitter bombs to get revenge on package thieves and building the world’s largest Nerf gun. Before launching YouTube’s most followed science channel, he was a NASA engineer, and he now runs his own company, @CrunchLabs, designing monthly STEM subscription boxes that teach kids how to think, build, play and solve like engineers. In this episode of the "ReThinking with Adam Grant" podcast, Mark joins Adam to share his secrets to online engagement, his storytelling techniques and how to apply the scientific method to everyday life. They also discuss the importance of feeling ownership of your work, the case for sending humans to Mars and how they’ve rethought their approaches to parenting. Check out the transcript for this episode at https://go.ted.com/RWAGscripts and listen to more episodes of "ReThinking with Adam Grant" at https://www.ted.com/podcasts/rethinking-with-adam-grant If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: https://ted.com/membership Follow TED! X: https://twitter.com/TEDTalks Instagram: https://www.instagram.com/ted Facebook: https://facebook.com/TED LinkedIn: https://www.linkedin.com/company/ted-conferences TikTok: https://www.tiktok.com/@tedtoks The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit https://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. https://youtu.be/Fq0jpQrTEFs TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com #TED #TEDTalks #science</description>
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