https://tube.grossholtz.net/videos/watch/2cc64ade-cf74-4d7e-8d49-37d37671a35e As AI chatbots become more personal and proactive, the line between tool and companion is beginning to blur, with some users even professing love for their digital aides, says business consultant Amaryllis Liampoti. She presents three foundational principles for how brands can harness AI to build deeper emotional connections with consumers while prioritizing well-being, transparency and autonomy — ensuring AI enhances lives without undermining human agency. (Recorded at TED@BCG September 12, 2024) If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: https://ted.com/membership Follow TED! X: https://twitter.com/TEDTalks Instagram: https://www.instagram.com/ted Facebook: https://facebook.com/TED LinkedIn: https://www.linkedin.com/company/ted-conferences TikTok: https://www.tiktok.com/@tedtoks The TED Talks channel features talks, performances and original series from the world's leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit https://TED.com to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more. Watch more: https://go.ted.com/amaryllisliampoti https://youtu.be/4GpNYaDkBcs TED's videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com #TED #TEDTalks #ai Mon, 06 Apr 2026 04:56:13 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://tube.grossholtz.net https://tube.grossholtz.net/client/assets/images/icons/icon-512x512.png https://tube.grossholtz.net/videos/watch/2cc64ade-cf74-4d7e-8d49-37d37671a35e All rights reserved, unless otherwise specified in the terms specified at https://tube.grossholtz.net/about and potential licenses granted by each content's rightholder.